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Marketing is an area which requires a broad range of tools, from traditional methods like printed ads to modern strategies such as email and social media marketing. Whatever type of marketing being used each successful marketing campaign have one thing in common: a thorough understanding of the needs of the target audience.
Marketing insights help marketers tailor their brand strategies and tactics to be the most effective for their customers. They also assist them to determine future strategies by utilizing tangible data. These insights are what differentiate a savvy marketer from the crowd.
The most effective way to gain information about your customers is through honest, direct and open communication with your customers. You can utilize a range of tools to collect this feedback, such as surveys online as well as social media comments and interactions, face-to-face or phone customer interviews, and feedback boxes on your website or in the store.
It is common to gain insight from external factors, such as your own market analysis as well as competitor analysis. For example, a drinks company may learn through market research that consumers are choosing to stay home on weekends due the current economic state. This insight could prompt them to cut down on ad spend and focus on how their product can be a part of an evening spent with family and friends instead of going out.
The most effective way to maximize ROI is to utilize insights to design marketing campaigns that resonate with your customers. Contact the experts at WebFX to begin the process of creating your ideal marketing plan today!